Individual American Airlines flight attendants who feel passionately about giving back to the children of the world through UNICEF started a group called Champions For Children. On international and transcontinental domestic flights, the AA Champions show an in-flight video on how money collected by AA’s Change for Good giving campaign and disbursed by UNICEF makes the difference between life and death for many children.
I recently returned from a trip to Honduras visiting several programs funded by UNICEF in collaboration with Change for Good. (UNICEF is a client of JS2 Communications, the public relations firm that I co-founded.) This trip was life-altering for me. As a business owner and a mother of two, I have been desperately trying to put the current economic downturn into perspective. It is easy to let the economy and overall national depression color and control my life. In Honduras, where 30 percent of the children are malnourished and many have no running water, I remembered how fortunate I am. It is up to people like me to advocate for children who deserve so much and receive so little.I learned so much from Fabiola, Julia and Hector, our Honduran UNICEF leaders. We spent a great deal of time discussing the rights of children and how essential it is to engage and encourage them to be involved in their own destiny. The respect with which they approach each child made me understand how nuanced and deep UNICEF’s work truly is.
